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农业旅游

Farmers Pride International runs several agrotourism projects in Africa through its country branches where farming is brought together under cluster farming projects and the hub farm is then set up as a tourist destination, this is mostly done in the rural setup where FPI is working on promoting rural development.  

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“The farmer-driven by self-interest has a better chance of waging the war against hunger than the state with all the resources and knowledge at its disposal. We simply need to find ways of identifying African champions who, through a demonstration on the ground, can influence and inspire others to join the food supply train.” These words were spoken by Dr Brylyne Chitsunge, Africa’s first Pan African Ambassador for Food Security years ago, and they ring just as true today as an increasing number of farmers seek to diversify their product offerings, not least through agritourism. 

To understand more about agrotourism, let's take a look at what the U.S. Travel Association says about it. Travel and tourism is a $1,036 billion industry in the United States that has directly generated more than 8.8 million jobs.

 

The U.S. travel industry ranks as the seventh-largest employer and among the top 10 industries in 49 states, including the District of Columbia, when measured by employment. Travel and tourism generate $165 billion in tax revenue for federal, state and local governments, with the restaurant industry accounting for the majority of this economic activity.

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要了解更多关于农业旅游的信息，让我们来看看美国旅游协会是怎么说的。旅行和旅游业在美国是一个价值 10,360 亿美元的产业，直接创造了超过 880 万个工作岗位。按就业人数衡量，美国旅游业在包括哥伦比亚特区在内的 49 个州中排名第七，并且位列前 10 大行业之列。旅行和旅游业为联邦、州和地方政府创造了 1650 亿美元的税收收入，其中餐饮业占这一经济活动的大部分。

Farmers Pride International 通过其国家分支机构在非洲开展了多个农业旅游项目，在集群农业项目下将农业聚集在一起，然后将中心农场设置为旅游目的地，这主要是在 FPI 致力于促进农村的农村环境中完成的发展。  

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“受自身利益驱使的农民比拥有所有资源和知识的国家更有机会向饥饿宣战。我们只需要找到方法来识别非洲冠军，他们可以通过实地示威影响和激励其他人加入食品供应链。”这些话是多年前非洲首位泛非粮食安全大使 Brlyne Chitsunge 博士所说的，如今，随着越来越多的农民寻求使其产品供应多样化，尤其是通过农业旅游，这些话在今天听起来同样真实。  

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什么是农业旅游？

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农业旅游是在工作农场或农业经营中开展的商业业务，目的是让游客享受，为业主带来额外收入。

 

农业旅游包括户外休闲、静修、教育、住宿或娱乐的许多领域。 农业旅游的一些例子是：

  • 撤退和集合中心；

  • 自然中心；

  • 家庭和学童的农场之旅；

  • 农场住宿和越野滑雪和雪鞋小径；

  • 儿童教育日营；

  • 乡村住宿加早餐旅馆；

  • 鸟类或大型狩猎保护区；

  • 鸟类和野生动物观赏；

  • 玉米迷宫和闹鬼的森林；

  • 宠物农场；

  • 动手U-pick；

  • 酒厂/葡萄园；

  • 骑马、干草、雪橇、老式拖拉机、雪地机或雪橇犬。

  • 农贸市场；

  • 乡村婚礼；

  • 农民土地上的自然保护区

  • 住宿/露营场

  • 活动，例如远足、骑自行车；钓鱼

  • 农场，动物接触农场

  • 游戏农场

  • 直接向游客销售农产品

  • 历史农场（文化村）

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如果战略性地规划和实施，非洲就有更大的机会从农业旅游中受益。

WORK WITH US TO START A PROJECT

MANAGMENT

Starting:

 

Agro/ Agritourism business there are several issues to consider. University specialists suggest that you closely examine the following factors:

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  • Define the "attraction” that will draw initial, then repeat, customers;

  • Research your competitors and cooperators (how you fit into the existing agritourism landscape), identify support and advisory teams of state and industry professionals;

  • Develop a simple feasibility study, then a business and marketing plan;

  • Have your feasibility study, business and marketing plans reviewed by a knowledgeable third party (industry, trade organization or extension professional);

  • Review other issues such as insurance, labour and biosecurity (especially if food is involved).

  • Develop a risk-management plan (first-aid availability, emergency contacts and procedures).

SUSTAINABLE AGROTOURISM

Benefits:

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  • Provides additional income

  • Appreciates in value

  • Efficiently uses underutilized resources

  • Preserves farmland

  • Share agricultural heritage and rural lifestyle with visitors

  • Maintains family attention and interest

  • Provides an opportunity to meet people

  •  Provides a chance to play a role in community activities

  • Promotes the agriculture industry

SUSTAINABLE AGROTOURISM

Worth thinking about:

 

While Tourism continues to grow in Africa, agriculture, particularly small to medium-size farms, struggles

  • Misunderstanding of what Agrotourism in Africa is all about

  • Rural signage problematic

  • Provides low financial returns, at least in the beginning

  • Interferes with farming operations

  •  Hard Work

  • Adds workload to family members

  • Demands constant attention

  •  Lack of privacy

  •  Requires you to be upbeat, available & attentive

  •  Involves risk and liability - Does the farm liability policy cover the Agritourism enterprise, or are they excluded as a separate business?

AGROTOURISM

The FPI project shall create a conducive environment for investments and public partnerships to promote agritourism and its associated value chains in order to improve agricultural productivity and scale up local sourcing. To achieve these goals, FPI relies on key partnerships with regional and national institutions in agriculture, tourism, trade and health, working with farmer organisations and the private sector.

Examples of Sustainable Agritourism 

  •  Botswana’s Department of Tourism is accepting applications to license tourism accommodation on farms, but only legally licensed working farms that allocate 15% of the farm’s entire area would qualify. If the farm does not continue with its farming activities, the licence is revoked.

  • Agritourism in Zanzibar is well established with the Spice route being a major attraction for tourists who want to learn about the many types of spices grown on farms.

  •  Agritourism models in Italy, Canada, United States, Australia, New Zealand and the United Kingdom.

  •  A few farmers in Ghana have named a restaurant "Farmers Pride Restaurant" based on the American concept of celebrating local, healthy, fresh and traditional products in a family atmosphere. On the menu of the restaurant, you will find traditional Ghanaian dishes made with local products, paying attention to food quality and environmental sustainability.

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Best Practices in Agritourism​

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  • To attract visitors to rural areas away from major cities to increase employment

  • To increase the income of our farming communities

  •  To help stop the migration of people to the major cities

  • To enhance community pride and rejuvenate the regional culture

  •  To enhance the quality of life of rural communities and create opportunities

  •  To reduce the impact of seasonality on rural communities

  •  To support our Agriculture industry

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Sustainable Tourism

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  • Agritourism must promote tourism that is economically sustainable, socially equitable, environmentally friendly and culturally authentic.

  • Transportation – carbon footprint – drive as opposed to flying. If you fly, fly in an aeroplane with a carbon calculator

  • Eco-friendly environments – investigate certification claims and do not believe everything you read!

  • The most important thing in any country must be the Social Impact of Sustainable Tourism

 

The Human Factor:

 

  • What impact is your project making on the local people?

  • You must use Local Staff used in tourism establishments/attractions

  • Is the money kept within the community or in the tourism establishment owned by an international company?

  • Does your tourism businesses support environmental or educational projects?

  • Can travellers learn from the locals and vice versa?

  • Carbon footprint is important, but what about “handprint”? Do you interact with the community?

  • Are the art/gifts made by the local community?

  • What relationships have you created with the local community?​

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FPI Guiding principles of sustainable Agritourism 

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  • We assist farmers to educate tourists on the practice of sustainable farming and rural development

  • We build Environmental Awareness, including awareness of the importance of Biodiversity (Media)

  • We empower farm staff through tourism and entrepreneurship training 

  • We explain to tourists the different farming ethics around farming methods, for example, organic farming

  • We make local farm-fresh products available for sale directly to Agritourists

  • We share agricultural heritage with visitors

  • We improve relationships between farmers and the local communities

  • We assist farmers with their marketing (Who/Why/When/Where) and social media campaigns.

We also work with our country branches and partners in different countries across the world to set up agrotourism projects. 

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